Friday, July 08, 2005

The Recent Skype Survey

Andy Abramson - VoIP Watch

Dina @ SkypeJournal questions the sincerity of the recent Skype questionaire/survey sent out to some subscribers.
It was meant to validate, not project based on the questions I saw. While I fully agree with Dina's assessment that Skype missed some opportunities, I also understand their motivation.
The survey was in my view a way to do some post sales introduction of Skype In, Out and VoiceMail solely to gauge how effective their past efforts were. While all the information Dina (who is an excellent researcher) would like to see gathered that would help Skype, it only becomes appropriate if Skype were going to do more mass marketing even on a microcast level. One must remember that Skype does almost ZERO marketing and is almost all word of mouse and via their excellent media relations efforts.
For Skype, clearly the model of "less is more" applies culturally and all the way down the line thus making what Dina suggests appropriate only if Skype wants to become more of less.


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