Friday, June 10, 2005

Technorati's New Beta Site

Mark Evans


In the past month or so, I've been trying to make Google and Technorati my one-two punch for search on the Web. I use Google for broad searches and Technorati for what's going on in the blogosphere. While Google provides excellent results, Technorati can be hit and miss. Sometimes the search results are bang on, sometimes they miss the mark. That said, Technorati is a work in progress. You can see how it's trying to move ahead with a new new beta site. The main thrust is making the service more consumer friendly. The beta site has - for lack of a better term - been dumbed down. Gone is the clean, simple look that Google, Yahoo and Ask Jeeves are using. This has been replaced with a cartoon image of a hipster on soapbox and easy-to-see highlights of what's available. It's a step in the right direction if Technorati wants to expand its audience into the mainstream. The key, however, to the company's success will be the power of its search results. If the results are effective, people will use the site. This, in turn, could help Technorati's business model, which leans heavily on the AdSense paid-search service.

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