Thursday, June 16, 2005

Satellite Update

by Mark Evans


The three applicants for a Canadian satellite-radio license - Canadian Satellite Radio (a.k.a. XM), Sirius and CHUM - have all been approved by the Canadian Radio-television and Telecommunications Commission. The CRTC is requiring Canadian content of 10% and at least eight channels of local programming. In its press release, XM said it a "Canadian music ambassador" will be stationed at XM headquarters in Washington to "promote Canadian musicians to all of XM’s channel programmers and the greater U.S. audience". Not sure how an ambassador would operate but it could require him or her to nonchalantly slip Celine Dion CDs in programmer's pockets, or play Stompin' Tom Connors really, really loud.

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