Wednesday, June 08, 2005

Ethnic VOIP

Mark Evans


Another VOIP business concept I've tried to promote is the idea there is room for niche players willing to pursue niche or ethnic markets - areas where the big players may have no interest or determine to be economically marginals. Montreal- based BabyTel has jumped on the concept by striking a deal with Filaj Corp.,, an ISP that serves multi-cultural markets in Canada. Ottawa-based Filaj has launched FilajNet, a VOIP service aimed at Somalian and Dijboutian natives living in Canada. The service will be powered by BabyTel, which has established itself as one of the more aggressive VOIP SPs in Canada. I think there are all kinds of white-label deals such as BabyTel-Filaj to be consummated. The international long-distance market is ripe for VOIP given the high cost of making overseas calls and the heavy usage patterns. In Canada, pre-paid LD card companies such as Group of Gold Line have thrived serving ethnic communities - a phenomena that can easily be seen by visiting a local convenience store.

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