Thursday, May 19, 2005

Google's Evolution to a Portal

Mark Evans

Google's evolution into a portal took a major step forward with "Fusion", which lets people personalize The choices are fairly basic - Gmail, BBC, New York Times, stock quotes, movies, driving directions, etc. Strategically, however, it's a crucial step forward by bringing Google one step closer to direct competition against Yahoo, AOL and Microsoft. My initial impression is it makes that much more sticky by offering some basic Web services. it's the first step in amalgamating Google's various Web properties - Froogle, Blogger, Okrut, etc. - into one entity. Google fascinates me because it has turned into an exciting and somewhat unpredictable R&D laboratory backed by the lucrative AdSense business. Fusion is just another way Google is throwing spaghetti at the wall and seeing what sticks. Personally, I like the idea of Fusion because it provides users with another reason to stick around all day. It's reason to make Yahoo CEO Terry Semel sleep a little less soundly, and a major blow to search engines look to grab a foothold.


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